Podcasting about MFC since 2017

How Peter Jackson transformed Melbourne

MELBOURNE, AUSTRALIA - SEPTEMBER 14: Simon Goodwin shakes hands with Chief Executive Peter Jackson during a Melbourne Demons AFL press conference at Melbourne Cricket Ground on September 14, 2016 in Melbourne, Australia.  (Photo by Robert Cianflone/Getty Images)
Adrian Houghton

Adrian Houghton

Naughtsie and Benny Lee enjoyed an engrossing chat with former CEO, Peter Jackson, who was influential in helping guide Melbourne back from obscurity and make them a credible, competitive outfit once again. 

In this revealing hour-long interview, Peter delves deep into; 

  • The culture restructure that was desperately needed 
  • Why Simon Goodwin was the right man for the job 
  • Changing the club’s belief from doubters to believers  
  • How the club started to become financially stable again 
  • What premiership success meant to him personally 

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